No.36 2013 Jun
Issue No.36
Papers in this issue
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A Study of the Content and Selling Strategies of TV Shopping Programs: A Comparison of Metro Cities in Taiwan and ChinaKeyword: TV shopping, advertising appeals, central route and peripheral route persuasionp1
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Net-users as news source: The production order of TV news in digital eraKeyword: anonymous sources, content analysis, news source, net-user news, TV newsp37
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When Battle-Field Became Love-Field: Cultural Representation in Teenager’s Film Summer TimesKeyword: Teenager’s Film, Summer Times, Cultural Representationp69
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The use of mass media and acculturation among Chinese Mainland university students in Hong KongKeyword: Mainland students, Acculturation, Hong Kong, Media usep91